Baizdon's most recent publication is a Summit Guide for The O2 in London. The visitor experience, "Up at The O2" involves a climb across the roof of The O2 along a 190m long tensile fabric walkway. At the summit a central platform provides 360-degree views of the city. Baizdon were asked to provide a guide to the landmark building itself and a view guide to the spectacular vista at the top. Our metre-long concertina guide provided a perfect format. Both glossy and cloth-bound hardback editions are now available from the Up at The O2 shop.
Baizdon is a creative partnership specialising in high quality products and publications that help amplify brands and generate income. We produce bespoke guides, classic notebooks, whizzy websites and award-winning magazines.
Baizdon were commissioned to produce a fresh guide for The Monument in the City of London. We were also asked to make a limited edition of 350 hardback guides to commemorate the 350th anniversary of The Great Fire of London. To get the best shots we were given access to the top of the gold plated urn that crowns the column. The finished guide features a panoramic of the City shot through the gold flames and on the reverse, a one metre photograph of the complete column.
Baizdon were approached by The Guildhall Art Gallery in the City of London to produce a souvenir guide book featuring the highlights of their extensive collection of art. The 48-page book features work by Rossetti, Millais, Constable, Lord Leighton and Alma-Tadema selected by the staff based on visitor feedback. It is designed to be a popular income generator for the gallery.
click here for a peek inside>
Baizdon published the first souvenir guide of the Gherkin with the support of world renowned architects Foster+Partners. Designed in a concertina format, it unfolds to reveal a unique one-metre photograph of Norman Foster's modern masterpiece. The guide highlights historical and architectural details and features fresh imagery including a dramatic helicopter shot of the top of the building.
The bespoke hard-back notebook combines neatly with a poster featuring a identification guide to British Trees with 50 photographs and illustrations. The reverse is a compendium of woodland facts, quotes, advice and even a short poem on the best firewood to collect. NOTEBOOK+ examples
Tower Bridge commissioned Baizdon to produce a guide to the view from the upper walkways of London's iconic Tower Bridge. Our photographer shot a 360˚view of the capital, combining shots from the four of the Bridge's towers. To get a fresh image of the Bridge itself we hired a tugboat and shot the Victorian landmark from the middle of the River Thames.
The one-metre foldout guide has proved consistently popular with visitors and over 20,000 copies have been sold.
Baizdon were commissioned by Searcys to produce a guide to The Gherkin's spectacular views. Using panoramic photographs taken at different times of the day we produced a 32-page view guide highlighting one hundred points of interest across London. The book entitled 360˚ at the Gherkin has proved to be popular with visitors as well being a useful way to promote Searcys The Gherkin's restaurant, bar and London's highest private members club. The guidebook is now in its second edition, updated to reflect the new cityscape views. Over 5,000 copies have been sold.
Working with illustrator Alex Pang and photographer Adam Parker Baizdon have produced two new posters. Both are 100cm wide x 40cm deep, printed on 250gsm art paper and feature Tower Bridge.
The Portrait Restaurant at the top of the National Portrait Gallery has one of the best views in central London. The NPG commissioned Baizdon to create a souvenir booklet that would help visitors interpret their unique vista. Our publication, The Portrait Perspective, links paintings and photographs from the gallery's collection with some of the capital's most beautiful buildings. The cloth-bound hardback booklet unfolds to reveal a metre-long image of the restaurant's view during the day on one side and a twilight image on the reverse.
Baizdon specialise in photographing people and places... and we really like hotels.
We worked with Royal Demeure Hotel Group to help improve their marketing imagery. Starting with their flagship property Hotel d'Inghilterra the Baizdon team shot for two days in Rome. We choose to concentrate on the hotel's best asset – its staff. Click for more location photograph and Our short film about the hotel
London's oldest patisserie, Maison Bertaux, approached Baizdon to help develop their online-delivery service. After photographing the patisserie and working with Maison Bertaux's owner to describe her delicious cakes we helped launch their new website Maisonbertaux.com
Our team have extensive experience in putting together high quality magazines. Baizdon's Creative Director, Johnny Morris is the founding Art Director for the Daily Telegraph's luxury travel magazine ULTRATRAVEL (circulation 500,000). The large format publication launched in 2004 is Europe's highest circulation luxury travel magazine and won Colour Supplement of the Year in 2014. His original design template has been used to launch North American, Middle Eastern and Asian versions of the title.
Working for Ultratravel, Johnny and Baizdon photographers Joe Plimmer and Adam Parker have completed successful editorial collaborations with many luxury hospitality groups including:
Four Seasons Hotels and Resorts, Shangri La Hotels and Resorts, Aman Resorts, Royal Demeure Hotel Group, The Connaught, Jumeirah Hotels & Resorts, St Regis Hotels & Groups, Mandarin Oriental Hotels, W Hotel - Starwood Hotels, LMVH Hotel Management.
2017 was the 50th anniversary of the Montreal, Expo67. Baizdon were approached to produce a special Notebook+ for a four day conference on the influence of the groundbreaking exhibition.
The notebook and wraparound poster proved to be a useful and popular souvenir for the event hosted by the Centre for Quebec & French-Canadian Studies, the University of Windsor and Kings College London.
Bell House is one of the finest Georgian houses in Dulwich, London. It's current owners are in the process of transforming it into an educational centre that offers support outside the mainstream school curriculum, lifelong learning, exhibitions, talks and musical events.
Baizdon have been involved in helping the Bell House charity with its public profile. To this end we have put together a website for the charity – bellhouse.co.uk and designed a foldout-history of the building illustrated by architectural artist Lucinda Rogers.
Baizdon were approached by the Tower Bridge team to produce a Pocket Guide to explain the engineering of the Bridge. After a lot of research and detailed illustration work we produced a cutaway graphic that showed the hundreds of components that make up the Victorian icon. To produce the printed Pocket Guide we were delighted to collaborate with Compass PopOut Maps and use their brilliant folding mechanism. We created artwork that mirrors the opening of the bascules of the bridge as the pocket guide opens and the PopOut fold© opens up to reveal the interior of the Bridge.
Baizdon offer 3 simple formats
Doubled-sided foldout guide with eight panels per side. Unfolded size 980mm wide x 210mm deep. Single panels 125mm wide x 210mm deep. Suited to panoramic images and tall vertical images. Works well as view guide. Example The Monument
2. SOFTBACK BOOK
210mm x 210mm laminated 48-page book. Example Treasures of the Guildhall Art Gallery
High-quality hardback notebook with bellyband that unfolds to an A3 poster. Notebook 140mm wide x 210 deep – 192-pages of FSC approved 90gsm paper. Example Baizdon Notebook+
Also available in pocket-size, 90mm wide x 140mm deep. With 355mm x 297mm poster.
Baizdon's Creative Director, Johnny Morris is a travel writer whose assignments have taken around the world. He is a regular contributor to national magazines and newspapers. Click here for an ongoing collection of his popular series Bespoke Traveller.
Online brochures and e-magazines provide a slick and simple way to present information. Click to view examples of online publications produced by Baizdon.
The Place - magazine design for Preferred Hotels
Royal Demeure - brochure idea for Hotel d’Inghilterra